Pay Per Click

Pay Per Click is a great way to supplement search engine optimization.  Since it can take several months for search engines to update their rankings, PPC is a great way to generate instant traffic.

 

How Does PPC Work?

Go to Google and punch in the keyword “laptops”.  The first three links, highlighted in blue, are advertisers.  These companies pay Google every time a customer clicks on their listing. 

 

How Much Per Click?

It depends on the keyword and the business niche.  It could be anywhere from 5 cents to Ten Dollars per click.  The keyword “Laptops” is a very expensive keyword, costing around $5.  Most keywords, however, cost under 50 cents per click.

 

Why hire consultants?

 

Picking keywords that will generate purchases is the most important aspect of a successful PPC campaign.  Pick the wrong keywords and you’ve spent thousands of dollars in advertising with little or no results. 

 

Using specialized software and market research, Optima specializes in finding keywords that are low cost and generate sales.  For example, the keyword “laptop” is extremely expensive.  Instead, keywords like “wholesale laptops” or “Dell laptops” might produce as many sales per click, but you have reduced costs by 90%.