Search Engine Optimization

Besides limitless virtual capabilities, Optima Custom Sites brings something extra to the table: search engine optimization.

What is search engine optimization?
Have you ever typed something into Google and wondered why certain sites come up first on your search result?  The sites that come up first are the ones optimized for the search engines.

Why should I optimize my website for the search engines?
Overture recently estimated that out of 100 visitors, 88 of those visitors will click on the first three sites listed on a search engine result page.  Only eight will click on the last listed site of that page.  This means that being at the top of a search engine could increase your e-commerce by tenfold.  Add that in with new keywords specifically designed to target your customers, and the potential for profit is endless.

How do I optimize my site for the search engines?
The simple answer: hire us.  We research your marketplace, analyze your niche in the online market, and develop relationships with successful e-companies that provide a similar service or product as you. 

In order to make your site soar in the search engines, we base our search engine optimization on three bedrock principles:

        1.  More Text-  Optima writes web pages and articles specifically designed to attract the search engines.  Optima figures out what "keywords" people are likely to type in to the search engines that are related to your product.  Next, we build articles and web pages around these unique and specifically designed keywords.  For example, If a company sells inexpensive computers, we might fill their site with the keyword "wholesale laptops" (if our search engine data told us that people were likely to enter this into a keyword.)  Even this very web page that you are ready has been optimized for Search Engines.  It is filled with niche-specific keywords that Google and Yahoo love. 

        2.  Link Building and Search Engine Submission -  Link building is the most important step for optimizing a website.  Search Engines like Google use an Algorithm to determine how many websites link to any given site.  Think of a link as a vote of confidence.  If a site has a lot of other sites linking to it, then it decides it must be an important site.  Important-- Not all links are equal.  In fact linking to some sites can be extremely harmful and will result in Google penalizing or banning your site.  Optima Sites uses a specific formula to determine what sites are good to become linking partners with, and what sites should be avoided.

Also, as a new site, we submit your site to over 250 search engines for you.  This is the quickest way to say "Hey, over here!" to the search engines.

        3.  Meta Data- Most people make the mistake of never including meta data in their website.  Meta Data is information 'under the hood' of your website.  Many search engines look specifically for meta data and use it as criteria for judging a sites value.

This whole process sounds time consuming and expensive.  What if I'm a small business owner with a modest budget?
The fact is, our company works with sites with all different types of budgets.  We can manage every aspect of your site's optimization or we can just serve as consultants and let you handle the rest.  The most important thing is that you optimize your website for the search engines.  How you choose to utilize us is completely up to you.